About Us
The foundation of the brand is built on the idea of enriching everyday life through creativity and fostering meaningful human connection. It is guided by the belief that design, when paired with quality materials and thoughtful intention, can encourage people to slow down, reflect, and communicate in more personal and authentic ways. Creativity is viewed not as something exclusive or rare, but as an accessible part of daily life that can bring joy, deepen relationships, and inspire self-expression.
This outlook is closely tied to a history shaped by curiosity and a love of exploration. The brand’s beginnings can be traced back to Sue Lindstrom, whose interest in different cultures led her to travel widely and discover unique handmade papers and craft traditions from around the world. Rather than simply acquiring these items, she became interested in the processes and cultural stories behind them. This deeper appreciation eventually inspired her to curate a collection that celebrated craftsmanship and artistry. What started as a personal passion gradually developed into a family-run space that welcomed artists, creators, and customers into a shared creative environment. Over time, this vision expanded into a broader community that connects designers, makers, and individuals through a shared appreciation for artistic expression and thoughtful design. Today, that original inspiration continues to influence the brand, blending traditional craftsmanship with modern creativity.
The first retail location opened in Chicago in the early 1980s, initially focusing on showcasing handcrafted papers sourced from various parts of the world. As interest grew, the brand expanded while maintaining its original creative values. Its headquarters remains in Chicago, and its presence has grown to include numerous retail locations across the United States. Each store is designed to reflect an inviting and inspiring atmosphere, offering spaces where customers can explore, create, and feel encouraged by their surroundings.
A recognizable symbol associated with the brand draws inspiration from the paper wasp, an insect known for building intricate structures from natural materials. This symbol represents transformation and creativity, illustrating how simple elements such as paper can be shaped into something detailed and meaningful through imagination and skill. It reflects the idea that creativity often begins with basic materials that are elevated through intention and design.
Environmental responsibility is also a core part of the brand’s identity. There is a strong commitment to reducing environmental impact through sustainable sourcing and responsible production methods. Many of the materials used are sourced domestically to reduce transportation emissions and support local industries. The brand partners with certified suppliers and manufacturers who follow responsible forestry and production practices, ensuring that materials are obtained with long-term ecological balance in mind.
Recycled content and renewable resources are widely incorporated into product development. A significant portion of paper products includes post-consumer recycled materials, while other items are produced using renewable energy or plant-based components. Innovative materials, such as stone-based alternatives, are also used to reduce reliance on traditional wood pulp. Packaging design is continuously evaluated to minimize waste, reduce plastic usage, and improve overall sustainability across the supply chain.
Beyond materials, the product range is designed to support creativity and personal expression in everyday life. Items such as stationery, gift products, and decorative materials are intended to help people capture memories, communicate emotions, and celebrate meaningful occasions. These products are integrated into daily routines, adding a sense of beauty and intention to simple moments.
Overall, the brand represents a combination of creativity, responsibility, and community. Through a focus on thoughtful design, sustainable practices, and a passion for artistic expression, it continues to build spaces and products that encourage people to connect, create, and feel inspired in their everyday lives.